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Utrecht, 5 March 2026 – Royal Dutch Jaarbeurs | VNU Group has appointed Natasha Hall as Vice President VIV Worldwide. With this appointment, the organisation takes an important next step in further strengthening its international VIV agrifood portfolio. The appointment comes at a strategic moment, ahead of VIV Europe, which will take place from 2 to 4 June 2026 at Koninklijke Jaarbeurs and celebrates its 25th edition this year. It also marks the preparation for the inaugural edition of VIV Select India, to be held from 22 to 24 April in New Delhi.
Next step in international VIV leadership
According to Jeroen van Hooff, President & CEO of
Royal Dutch Jaarbeurs, Hall’s appointment aligns seamlessly with VIV’s
international ambitions. “From the very start of her time at Jaarbeurs in
2025, Natasha has made a clear mark on the development of VIV Asia, where her
international work experience and strategic vision contributed to growth,
positioning and market connection. Her new role sets her up for the next step
within the organisation and for further developing VIV as a globally leading
B2B platform for the poultry and livestock sector.”
Responsible for the global VIV portfolio
In her role as
Vice President VIV Worldwide, Hall is responsible for the complete VIV
portfolio worldwide, spanning Asia, Africa, Europe and the MEA region. This
encompasses the international VIV trade shows, VIV Connect and the VIV Trade
Forums. In this capacity, she will focus on expanding the global network of
exhibitors, visitors and strategic partners, as well as further strengthening
the international visibility and cohesion of the VIV brand.
Extensive international experience as a foundation
Natasha Hall brings broad international experience from the international
exhibition and events industry, including more than ten years working in Dubai.
“I see VIV as a unique global platform that brings together the entire
feed-to-food chain, and I consider that integrated approach to be an important
differentiating strength,” said Hall. In her new role, she aims to work
together with teams and partners to build a strong, connected and
future-oriented VIV portfolio in which collaboration, knowledge sharing and
sustainable market development are central.
VIV Europe as an international anchor point
Hall’s appointment underscores the international
character of VIV in a year that is historic for the brand. VIV Europe 2026 not
only marks the 25th edition of the trade show, but also the announcement that
the event will move to a biennial cycle from 2028 onwards. This allows VIV to
respond to the sector’s need for greater continuity, predictability and
international coherence within the agrifood chain.
Van Hooff: “VIV Europe has grown into a reliable
and forward-looking platform where strategy, technology and business come
together. The anniversary edition in June will once again bring hundreds of
international exhibitors and thousands of professionals from the global
feed-to-food chain to Utrecht — a recognised hub for agrifood innovation,
science and sustainable chain development.”
Looking ahead: VIV Worldwide charts course toward new
milestones
Koninklijke Jaarbeurs and VIV Worldwide continue to
serve as the global stage for collaboration and transformation. In November
2025, VIV MEA took place in Abu Dhabi, with a focus on the fast-growing markets
of the Middle East. In March 2026, VIV Health & Nutrition Asia follows in
Bangkok, with a special emphasis on animal health and nutrition. In April 2026,
VIV Select India makes its debut — a major step towards one of the world’s most
dynamic markets. In June 2026, the VIV series returns to its roots with VIV
Europe in Utrecht — the flagship of the VIV trade shows, where the global
livestock sector convenes to share knowledge, showcase innovations and set the
agenda for sustainable transformation.
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